About Us

GFORCE MS is a specialty marketing company with 23 years of expertise in the online marketing of diverse products via the Internet and other traditional direct sales venues. We are not a legal firm. We do maintain regulatory expertise in the immediate response, direct sales, affiliate marketing, reoccurring billing (Compliance Services). We can assist you through our proprietary expertise in administration, consumer response contact, message split testing, programming schematic creation and consultation, distributor accountability and monitoring, profitability tracking and monitoring (Marketing Campaign Services).

Kent Riedesel

CEO and Founder

Kent was born on September 6, 1957, in Waukesha, Wisconsin, He graduated from high school in Waukesha. Then he earned a degree in communications at Carrol College Waukesha WI. Later, he graduated from Marquette University in Milwaukee WI. No challenge was too great for Kent to take on. Kent‛s accomplishments did not end at Marquette. From 1983-1988 Kent worked for Fifty State Distributing in Las Vegas where he worked in advertising specialities sales. From 1983-1988 Kent owned Casino Enterprises in Las Vegas, which was an advertising specialties company. During that time Kent grew the company to $12 MM in annual sales. Kent sold the company in 1989 to a private individual. From 1990-1994 Kent co-founded Global Development Services. Global was a new product protection and development firm. Kent sold Global in 1994 to enter the internet space. From 1995-2002​ ​Kent became the co-founder of Youwinit.com. Kent, his co-founder and a staff of over 65+ U.S. and international professionals grew the company into one of the largest direct sales internet offering companies in the world. Youwinit created and funded TrimLife Inc. Youwinit‛s clients included 5 of the top 10 MLMs plus American Express, Sprint, and dozens of top selling online information offers. Medical issues forced divestment of the 13 different divisions from 2002-2004. From 2005-2007 Kent, in semi retirement, owned and operated Cherryland Hotel in Sturgeon Bay WI. In 2008, Kent sold the Hotel. Finally, this brings us to today. From 2008-Present Kent is the founder and CEO of GForceMS, LLC. Since its founding, GForceMS has become a leading supplier of merchant service to MLM and high risk start ups, diverse marketing services to the Direct Sales Industry. Finance acquisition and negotiation are also often used as specialty services of our boutique firm. GForceMS is proud of the fact that since its inception in 2008, our client base has been primarily acquired by referral. Current and past GForceMS clients have been in the cosmetics, pharmanutricals, income opportunity, MLM, financial and bioscience arenas to name a few. GForceMS and its team of skilled professionals, prides itself on being a client driven organization.

Steve Minasi

Management Assistant

Steve is a graduate of SUNY at Mohawk Valley with an AAS in Human Services and Utica College of Syracuse University with a BSW and MSW. After college, Steve began a career in operations management for a Fortune 500 Company which lasted for over 15 years. After leaving that company, Steve worked for an Invention Marketing firm where he served as its Director of Client Services for 3 years. It was during this time that Steve met Kent. Kent and Steve became business associates and friends in 1995 and launched many successful internet marketing firms, including Youwinitdotcom Inc. and EXimpact Technologies Inc. Steve and Kent have worked together in the B2C and B2B marketing industry ever since. In 2011 Kent and Steve started GForce MS, LLC which has grown to what you see today.

Kevin Laughon

Graphics and Web Design

Kevin graduated from Syracuse University with a BFA in Advertising Design. Although he primarily works in the Performing Arts industry, he has maintained the website for a professional theatre in the Washington DC area and created numerous ads, flyers and signs. Kevin’s artistic ability has allowed him to be a scenic artist and design/ create many props for DC area theatres. Kevin is also an actor and a member of the Screen Actors Guild (SAG/AFTRA). On Tuesday, February 19th, 2019 we lost Kevin, our most cherished partner to suicide. To read more about the life of this extraordinary man, please go to: A Memorial to Kevin Michael Laughon